ChatGPT Search vs Microsoft Copilot: which one does AI recommend?

We asked ChatGPT, Gemini and Perplexity 10 questions buyers ask about AI search assistant — 30 answers in total — and counted who got named. ChatGPT Search is named in 11 of 30 answers (37%); Microsoft Copilot in 7 (23%).

ChatGPT Search

37%

named in 11 of 30 answers

Microsoft Copilot

23%

named in 7 of 30 answers

How they rank against everyone else

Perplexity

80%

ChatGPT Search

37%

Microsoft Copilot

23%

Brave Search

20%

Kagi Assistant

20%

Google AI Mode

17%

Google Gemini

17%

You.com

17%

Where does your product land?

Same 10 questions, your product, about a minute. No account.

Counts are mentions in AI answers, not endorsements, measured 2026-09-20. Nobody pays to appear.