Yes — Paddle is the product AI assistants name most often for merchant of record for SaaS.
Measured by asking ChatGPT, Gemini and Perplexity the questions buyers ask, then counting who gets named. Paddle appears in 4 categories we track.
| Category | Rank | Named in | Share of voice | % |
|---|---|---|---|---|
| merchant of record for SaaS | #1 | 22/30 | 73% | |
| SaaS billing and subscription management | #2 | 20/30 | 67% | |
| recurring billing platform | #2 | 19/30 | 63% | |
| online payment processing | #8 | 5/30 | 17% |
A full scan asks all 10 buyer questions and returns a fix plan. Free, no account.
Counts are mentions in AI answers, not endorsements. Measured 2026-09-20. Nobody pays to appear.