← All payroll software for small business rankings

Gusto vs QuickBooks Payroll: which one does AI recommend?

We asked ChatGPT, Gemini and Perplexity 10 questions buyers ask about payroll software for small business — 30 answers in total — and counted who got named. Gusto is named in 26 of 30 answers (87%); QuickBooks Payroll in 16 (53%).

Gusto

87%

named in 26 of 30 answers

ChatGPT: named in 100% of answers

Gemini: named in 70% of answers

Perplexity: named in 90% of answers

QuickBooks Payroll

53%

named in 16 of 30 answers

How they rank against everyone else

Gusto

87%

Patriot Payroll

53%

QuickBooks Payroll

53%

OnPay

47%

Rippling

40%

ADP RUN

30%

Square Payroll

27%

Homebase

23%

Where does your product land?

Same 10 questions, your product, about a minute. No account.

Counts are mentions in AI answers, not endorsements, measured 2026-09-20. Nobody pays to appear.