10 buyer questions asked on ChatGPT, Gemini, Perplexity — 30 answers analysed, 2026-09-20. Ranked by how many answers named each product. Gusto was named most often (26 of 30).
| # | Product | Answers naming it | Share of voice | % |
|---|---|---|---|---|
| 1 | Gusto scored 88/100 | 26 |
|
87% |
| 2 | Patriot Payroll | 16 |
|
53% |
| 3 | QuickBooks Payroll | 16 |
|
53% |
| 4 | OnPay | 14 |
|
47% |
| 5 | Rippling | 12 |
|
40% |
| 6 | ADP RUN | 9 |
|
30% |
| 7 | Square Payroll | 8 |
|
27% |
| 8 | Homebase | 7 |
|
23% |
| 9 | Paychex Flex | 7 |
|
23% |
| 10 | Wave Payroll | 4 |
|
13% |
| 11 | QuickBooks Online | 2 |
|
7% |
Which one do the AI assistants actually name more often?
Gusto vs Patriot PayrollGusto vs QuickBooks PayrollPatriot Payroll vs QuickBooks PayrollWe'll ask the same 10 questions about your product and show you which ones you're missing from. Takes about a minute — no account, no card.
Scanning in payroll software for small business — the same category as this table.
Method: each surface was asked the same 10 buyer questions; every answer was analysed for which products it named. Counts are mentions in answers, not endorsements. Nobody pays to be listed.