Rarely. Wave Payroll is named in only 13% of answers about payroll software for small business (#10).
Measured by asking ChatGPT, Gemini and Perplexity the questions buyers ask, then counting who gets named. Wave Payroll appears in 1 category we track.
| Category | Rank | Named in | Share of voice | % |
|---|---|---|---|---|
| payroll software for small business | #10 | 4/30 | 13% |
A full scan asks all 10 buyer questions and returns a fix plan. Free, no account.
Counts are mentions in AI answers, not endorsements. Measured 2026-09-20. Nobody pays to appear.