Yes — Gusto is the product AI assistants name most often for payroll software for small business.
Measured by asking ChatGPT, Gemini and Perplexity the questions buyers ask, then counting who gets named. Gusto appears in 2 categories we track.
| Category | Rank | Named in | Share of voice | % |
|---|---|---|---|---|
| payroll software for small business | #1 | 26/30 | 87% | |
| HR and IT management platform | #3 | 15/30 | 50% |
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Counts are mentions in AI answers, not endorsements. Measured 2026-09-20. Nobody pays to appear.