10 buyer questions asked on ChatGPT, Gemini, Perplexity — 30 answers analysed, 2026-09-20. Ranked by how many answers named each product. Rippling was named most often (21 of 30).
| # | Product | Answers naming it | Share of voice | % |
|---|---|---|---|---|
| 1 | Rippling scored 78/100 | 21 |
|
70% |
| 2 | BambooHR | 19 |
|
63% |
| 3 | Gusto | 15 |
|
50% |
| 4 | Workday | 10 |
|
33% |
| 5 | Deel | 8 |
|
27% |
| 6 | HiBob | 8 |
|
27% |
| 7 | JumpCloud | 6 |
|
20% |
| 8 | ADP Workforce Now | 4 |
|
13% |
| 9 | Personio | 4 |
|
13% |
| 10 | ServiceNow | 4 |
|
13% |
| 11 | Factorial | 3 |
|
10% |
| 12 | Microsoft Intune | 3 |
|
10% |
| 13 | UKG Pro | 3 |
|
10% |
Which one do the AI assistants actually name more often?
Rippling vs BambooHRRippling vs GustoBambooHR vs GustoWe'll ask the same 10 questions about your product and show you which ones you're missing from. Takes about a minute — no account, no card.
Scanning in HR and IT management platform — the same category as this table.
Method: each surface was asked the same 10 buyer questions; every answer was analysed for which products it named. Counts are mentions in answers, not endorsements. Nobody pays to be listed.