Apollo.io vs Clay: which one does AI recommend?

We asked ChatGPT, Gemini and Perplexity 10 questions buyers ask about sales data enrichment — 29 answers in total — and counted who got named. Apollo.io is named in 22 of 29 answers (76%); Clay in 17 (59%).

Apollo.io

76%

named in 22 of 29 answers

Clay

59%

named in 17 of 29 answers

ChatGPT: named in 100% of answers

Gemini: named in 0% of answers

Perplexity: named in 78% of answers

How they rank against everyone else

Apollo.io

76%

Clay

59%

ZoomInfo

52%

Cognism

31%

Lusha

31%

People Data Labs

21%

Snov.io

21%

Clearbit

14%

Where does your product land?

Same 10 questions, your product, about a minute. No account.

Counts are mentions in AI answers, not endorsements, measured 2026-09-20. Nobody pays to appear.