10 buyer questions asked on ChatGPT, Gemini, Perplexity — 30 answers analysed, 2026-09-20. Ranked by how many answers named each product. Ghost was named most often (24 of 30).
| # | Product | Answers naming it | Share of voice | % |
|---|---|---|---|---|
| 1 | Ghost scored 78/100 | 24 |
|
80% |
| 2 | Substack | 21 |
|
70% |
| 3 | WordPress.com | 19 |
|
63% |
| 4 | Medium | 12 |
|
40% |
| 5 | WordPress.org | 12 |
|
40% |
| 6 | Squarespace | 10 |
|
33% |
| 7 | Blogger | 9 |
|
30% |
| 8 | Wix | 7 |
|
23% |
| 9 | Webflow | 5 |
|
17% |
| 10 | beehiiv | 4 |
|
13% |
| 11 | Webstudio | 1 |
|
3% |
| 12 | Write.as | 1 |
|
3% |
Which one do the AI assistants actually name more often?
Ghost vs SubstackGhost vs WordPress.comSubstack vs WordPress.comWe'll ask the same 10 questions about your product and show you which ones you're missing from. Takes about a minute — no account, no card.
Scanning in blogging and publishing platform — the same category as this table.
Method: each surface was asked the same 10 buyer questions; every answer was analysed for which products it named. Counts are mentions in answers, not endorsements. Nobody pays to be listed.