Often, but not first. Substack is named in 70% of answers about blogging and publishing platform, ranking #2.
Measured by asking ChatGPT, Gemini and Perplexity the questions buyers ask, then counting who gets named. Substack appears in 4 categories we track.
| Category | Rank | Named in | Share of voice | % |
|---|---|---|---|---|
| blogging and publishing platform | #2 | 21/30 | 70% | |
| newsletter platform | #2 | 37/59 | 63% | |
| membership and subscriptions for creators | #2 | 16/30 | 53% | |
| email marketing for creators | #6 | 7/29 | 24% |
A full scan asks all 10 buyer questions and returns a fix plan. Free, no account.
Counts are mentions in AI answers, not endorsements. Measured 2026-09-20. Nobody pays to appear.