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Who ChatGPT, Gemini and Perplexity recommend for selling digital products online

10 buyer questions asked on ChatGPT, Gemini, Perplexity — 29 answers analysed, 2026-09-20. Ranked by how many answers named each product. Gumroad was named most often (18 of 29).

#ProductAnswers naming itShare of voice%
1 Gumroad scored 61/100 18
62%
2 Payhip 13
45%
3 Lemon Squeezy 12
41%
4 Shopify 11
38%
5 Etsy 8
28%
6 Podia 6
21%
7 Teachable 6
21%
8 Ko-fi 4
14%
9 Creative Market 3
10%
10 Kajabi 3
10%
11 Sellfy 3
10%
12 Stripe 3
10%
13 PayPal 2
7%

Gumroad — 61/100 AI visibility

ChatGPT
83
named in 89% of answers
Gemini
26
named in 20% of answers
Perplexity
71
named in 80% of answers

Head to head

Which one do the AI assistants actually name more often?

Gumroad vs PayhipGumroad vs Lemon SqueezyPayhip vs Lemon Squeezy

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Scanning in selling digital products online — the same category as this table.

Method: each surface was asked the same 10 buyer questions; every answer was analysed for which products it named. Counts are mentions in answers, not endorsements. Nobody pays to be listed.