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Who ChatGPT, Gemini and Perplexity recommend for small business accounting software

10 buyer questions asked on ChatGPT, Gemini, Perplexity — 30 answers analysed, 2026-09-20. Ranked by how many answers named each product. QuickBooks was named most often (23 of 30).

#ProductAnswers naming itShare of voice%
1 QuickBooks scored 79/100 23
77%
2 Xero 23
77%
3 Wave 18
60%
4 FreshBooks 16
53%
5 Zoho Books 16
53%
6 Quicken Business & Personal 3
10%
7 Sage 50 3
10%
8 Odoo Accounting 2
7%
9 Puzzle 2
7%
10 Sage Accounting 2
7%
11 AccountEdge 1
3%
12 FreeAgent 1
3%
13 Sage Intacct 1
3%

QuickBooks — 79/100 AI visibility

ChatGPT
95
named in 100% of answers
Gemini
61
named in 50% of answers
Perplexity
83
named in 80% of answers

Head to head

Which one do the AI assistants actually name more often?

QuickBooks vs XeroQuickBooks vs WaveXero vs Wave

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Scanning in small business accounting software — the same category as this table.

Method: each surface was asked the same 10 buyer questions; every answer was analysed for which products it named. Counts are mentions in answers, not endorsements. Nobody pays to be listed.