Often, but not first. Xero is named in 77% of answers about small business accounting software, ranking #2.
Measured by asking ChatGPT, Gemini and Perplexity the questions buyers ask, then counting who gets named. Xero appears in 3 categories we track.
| Category | Rank | Named in | Share of voice | % |
|---|---|---|---|---|
| small business accounting software | #2 | 23/30 | 77% | |
| time tracking and invoicing for consultants | #11 | 4/30 | 13% | |
| startup banking and spend management | #12 | 2/29 | 7% |
A full scan asks all 10 buyer questions and returns a fix plan. Free, no account.
Counts are mentions in AI answers, not endorsements. Measured 2026-09-20. Nobody pays to appear.